زبان تخصصی مدیریت تبلیغات تجاری

زبان تخصصی مدیریت تبلیغات تجاری

کتاب «زبان تخصصی مدیریت تبلیغات تجاری» در 15 فصل تدوین شده است و دربردارنده مباحث تخصصی رشته مدیریت تبلیغات تجاری است.

Preface

The Business Advertising Management is one of a new academic field which has been confirmed by Science and Applied University in a recent few years. Unfortunately, there were some problems to teach specialized language in this field that some of them included:  inadequate references to cover all topics, the variation of subjects and finally the necessity of subject classification and present necessary items simultaneously; all of these, would be the reasons that encourage me compiled the matters for students and people who interest different discussions in business advertising management based on confirmed topics in S.A.U.

In this book, it is attempted to set subjects step by step from a basic element in advertising to complex items such as Art in advertising or negative one. At the end of each chapter, there are three kinds of “after you read” activities: A) Comprehension. B) Vocabulary. C) Translation. These exercises just try to help students for better understanding.

This book could be helpful for another various courses which related directly or indirectly to Advertising and Management too.

At last, I request my colleagues check this book completely. If they find any deficiencies inform me to resolve them as well as possible. I sincerely hope that each reader will profit from the perusal of this book, even as I have profited from the writing of it.

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    Winter 2016  

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Preface. 4

Chapter 1. Introducing Yourself. 5

Chapter 2. Personal Interview.. 15

Chapter 3. Introducing An Organization. 25

Chapter 4.  The Basic Telephone Techniques 1. 31

Chapter 5. The Basic Telephone Techniques 2. 37

Chapter 6. The Basic Telephone Techniques 3. 43

Chapter 7. Business And Low Budget 47

Chapter 8. Some Advertising Ideas. 53

Chapter 9. Advertizing And Marketing Dollars. 59

Chapter 10. Advertisements And Commercials. 65

Chapter 11. Children, Adolescents And Advertising 1. 71

Chapter 12. Children, Adolescents And Advertising 2. 79

Chapter 13. Art In Advertising. 85

Chapter 14. Negative Advertising. 91

Chapter 15. The Distinction Of Negative & Positive Advertising. 97

Glossary. 103

References. 11